Ads that sell.

adbyad plans, runs and tests paid ads on Meta, Google, TikTok and Pinterest for ecommerce, fashion and lifestyle brands. We find the people already interested in what you sell, and turn them into orders.

Book a free 30-min intro call See the results
Case studies

The numbers

Away That Day swimwear: two models by an infinity pool overlooking the sea
Long-term4-year partnershipSwimwear

Away That Day

We found and built their audience from scratch: from under 10K to 100K+ followers, with sales up to 3000%.

The brand

Stylish, high-quality, eco-friendly swimwear for women around the world, with sustainability at its core.

The challenge

Low online sales from their social pages and website. The goal: grow online sales and build brand awareness and reach over the medium to long term.

What we did

We found and built their audience from scratch: from under 10K to 100K+ followers, with sales up to 3000%.

1100%
Increase in total orders
1000%
Increase in customers, first-time vs returning
692%
Increase in online store sessions
519%
Increase in website sessions via Instagram
48%
Increase in online store conversion rate
Away That Day white swimsuit with a red sarong Away That Day black one-piece swimsuit Away That Day red bikini, two models by the pool
Anissa Kermiche sculpted glasses in pink, amber and blue on a sunlit table
Short-term12-month campaignJewellery & homeware

Anissa Kermiche

Ads on Instagram, Google and Pinterest turned followers into buyers. Orders up 385% in a year.

The brand

Exquisite jewellery and homeware for a global audience.

The challenge

Turning a strong Instagram following into actual revenue.

What we did

Ads on Instagram, Google and Pinterest turned followers into buyers. Orders up 385% in a year.

385%
Increase in total orders
355%
Increase in total sales
377%
Increase in customers, first-time vs returning
197%
Increase in online store sessions
121%
Increase in online store conversion rate
Anissa Kermiche white leg sculpture on a wooden table in front of a velvet sofa Anissa Kermiche ceramic body vases with dried cotton stems Anissa Kermiche blue sculpted glass carafe on a dinner table

I am so grateful to have Adrian on our team! For the past five years, adbyad have completely transformed our approach to paid ads, growing our results by 3000% since we started working together. He really understands the brand and has a very personal, dedicated and ‘think outside of the box’ approach. If you’re looking for someone to take your paid advertising to the next level, Adrian is your guy. I couldn’t recommend him enough!

Inge Kotze · Founder, Away That Day
Away That Day black and cream one-piece, model wading into the sea
Away That Day
What we do

Every channel
built to sell

Meta Ads

Facebook and Instagram ads, from first touch to retargeting, built around your best sellers.

Google Ads

Reach people already searching for what you sell, at the moment they're ready to buy.

TikTok Ads

Creative tested quickly to find the angles and hooks that turn views into sales.

Pinterest Ads

Show up while people plan what to buy. A strong fit for fashion, jewellery and homeware.

ChatGPT Ads

Put your products in front of shoppers as they ask ChatGPT what to buy.

Always Optimising

Creative and audience testing, budgets moved to what's working and clear reports on why.

Human × AI

Every campaign is set up by Adrian, with nearly 10 years of hands-on ad experience, then sharpened with AI, beating AI-only tools and apps.
Experience first. AI second. None of the slop.

About

You work with Adrian

Adrian Rodriguez, founder of adbyad
Adrian Rodriguez · Founder

adbyad is a London advertising agency founded and run by Adrian Rodriguez. The name says it: every ad is made by Ad(rian). No account managers in between: the person on your intro call is the person building and running your campaigns.

Clients stay for years. Away That Day worked with adbyad for four, because the work is personal, it's tied to real store numbers, and it keeps finding new ways to grow.

30-minute video call · No cost

Ready to sell more?

Intro call

30 free minutes on your brand, numbers and goals. Honest feedback either way.

Audit & plan

I review your ads and store data, then plan channels, budget and first tests.

Launch & scale

Campaigns go live, tests run weekly, and budget follows the orders.

Intro call with Adrian

Choose a time