Paid ads for e‑commerce brands · London

Ads that
sell.

adbyad plans, runs and tests paid ads on Meta, Google, TikTok and Pinterest for ecommerce, fashion and lifestyle brands. We find the people already interested in what you sell, and turn them into orders.

Book a free 30-min intro call See the results
Case studies

The numbers

Same-month comparisons pulled from each brand's Shopify store, so seasonality doesn't flatter the result.

Away That Day swimwear: two models by an infinity pool overlooking the sea
Long-termMay 2020 → May 2024Swimwear

Away That Day

The brand

Stylish, high-quality, eco-friendly swimwear for women around the world, with sustainability at its core.

The challenge

Low online sales from their social pages and website. The goal: grow online sales and build brand awareness and reach over the medium to long term.

What we did

Targeted an engaged pool of users with specific ads and engagement strategies, lifting overall sales by up to 3000%.

1100%
Increase in total orders
1000%
Increase in customers, first-time vs returning
692%
Increase in online store sessions
519%
Increase in website sessions via Instagram
48%
Increase in online store conversion rate
Away That Day white swimsuit with a red sarong Away That Day black one-piece swimsuit Away That Day red bikini, two models by the pool
Anissa Kermiche sculpted glasses in pink, amber and blue on a sunlit table
Short-termMay 2023 → May 2024Jewellery & homeware

Anissa Kermiche

The brand

Exquisite jewellery and homeware for a global audience.

The challenge

Turning a strong Instagram following into actual revenue.

What we did

Targeted ads at an engaged user base across Instagram, Google and Pinterest, growing sales from both existing and new customers. Overall sales rose 355% in a year.

385%
Increase in total orders
377%
Increase in customers, first-time vs returning
355%
Increase in total sales
197%
Increase in online store sessions
121%
Increase in online store conversion rate
Anissa Kermiche white leg sculpture on a wooden table in front of a velvet sofa Anissa Kermiche ceramic body vases with dried cotton stems Anissa Kermiche blue sculpted glass carafe on a dinner table

I am so grateful to have Adrian on our team! For the past five years, adbyad have completely transformed our approach to paid ads, growing our results by 3000% since we started working together. He really understands the brand and has a very personal, dedicated and ‘think outside of the box’ approach. If you’re looking for someone to take your paid advertising to the next level, Adrian is your guy. I couldn’t recommend him enough!

Inge Kotze · Founder, Away That Day
Away That Day black and cream one-piece, model wading into the sea
Away That Day
What we do

Every channel,
one strategy

Campaigns across the platforms your customers actually use, all reading from the same store data.

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Paid social

Meta Ads

Facebook and Instagram campaigns, from first touch to retargeting, built around your best sellers.

Search & Shopping

Google Ads

Reach people already searching for what you sell, at the moment they're ready to buy.

Short-form video

TikTok Ads

Creative tested quickly to find the angles and hooks that turn views into sales.

Discovery

Pinterest Ads

Show up while people plan what to buy. A strong fit for fashion, jewellery and homeware.

Data

Shopify Insights

Reading your store data to see which products, customers and pages drive revenue.

Audiences

Engaged Pools

Audiences built from people who already interact with your brand, then reached with ads made for them.

Always on

Testing, Optimising & Reporting

Constant creative and audience tests, budgets moved to what's working, and clear reports on what changed and why.

New channel

ChatGPT Ads

Putting your products in front of shoppers as they ask ChatGPT for recommendations. A new channel we're exploring early for our clients.

How it works

Three steps in

Step 01

Intro call

30 minutes, free. Tell me about your brand, your numbers and what you've tried. You'll leave with honest feedback either way.

Step 02

Audit & plan

I go through your ad accounts and store data, then come back with a plan: channels, audiences, budget and what to test first.

Step 03

Launch & scale

Campaigns go live, tests run every week, and spend moves toward whatever is bringing in orders.

About

You work with Adrian

Adrian, founder of adbyad
Adrian · Founder, adbyad

adbyad is a London advertising agency run by Adrian. No account managers in between: the person on your intro call is the person building and running your campaigns.

Clients stay for years. Away That Day has worked with adbyad for over five, because the work is personal, it's tied to real store numbers, and it keeps finding new ways to grow.

Talk to Adrian

Free · 30 minutes · Video call

Ready to sell more?

Pick a time that suits you. We'll look at where your ads are now and where they could go.

Intro call with Adrian

30 minutes over video. Choose a slot on Calendly.

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